Social media best practices: more ideas for engagement

Facebook icon
twitter

Facebook and Twitter

Share

  • Post articles, share YouTube videos or flickr pictures that would be of interest and relevant to your fans/followers
  • Give a glimpse of developing projects and events
  • This generates the most response and creates engagement between your department and your fans/followers

Engagement

  • Update your status frequently with events, classes, thoughts, current happenings, and news.
  • These updates will appear on your fans/followers home feeds

Trigger conversations

  • Tag fans, followers, colleagues or other UBC units or departments in your posts to create conversation
  • Tagging fans/followers helps spread the word and build engagement 

Ask questions

  • Asking questions encourages interaction
  • Fans/followers may share valuable insights
  • Create an opportunity to allow fans/followers to connect with your department

Help fans connect with you

  • Include links on your profile that references back to The University of British Columbia. E.g. what else is happening on campus?
  • Reference articles and links about The University of British Columbia and how it relates to your department
  • Provide your campus contact information - where can your fans/follower find you?

Listen

  • Regularly monitor the comments about your company, department, and services
  • What are your fans/followers asking for or discussing? What is missing?

Respond

  • Respond to compliments and feedback
  • Show your fans/followers you are listening
  • Create value and reasons to pay attention to your social media efforts

Blog or website synchronization

  • Import your blog or website posts into your facebook or twitter page. This will help drive your fans/follower to your webpage

Instagram

Instagram

Share

  • Post interesting and original photos of events, happenings on campus and in your department
  • Tell a story through pictures - show off your department's personality and culture
  • Integrate your Instagram account with your department's Facebook page, Twitter feed, Flickr account and/or any other social media platforms used by your department
  • This will build loyalty between you and your fans/followers

Engagement and Conversation

  • Engage thoughtfully with other Instagram members
  • Conversation will spend the word about your department and The University of British Columbia

Be popular

  • Take quality photos, and take the time to edit them appropriately.
  • Use filters when they make the photo look good, and find interesting angles to take photos from
  • Make it feel like your followers are seeing a glimpse into an interesting story
  • Followers will like and share your photos if they add value to their lives
  • Title photos appropriately
  • Thank followers and interact with them

YouTube

YouTube

Share

  • Post a YouTube link to your Email, facebook, twitter, website, newsletter, etc.
  • Post interesting and original videos of events, happenings on campus and in your department

Engagement and Conversation

  • Encourage viewers to rate your video
  • Higher ratings and more comments indicate that videos are better/more interesting

Help fans connect with you

  • Use key words in your title to enable the most search results
  • Fill out the "tags" with key words that relate back to your department and The University of British Columbia

Flickr

Flickr

Share

  • Post interesting and original photos/videos of events, happenings on campus and in your department
  • Tell a story through pictures - show off the department personality and culture
  • Post a Flickr link to your Email, facebook, twitter, website, newsletter, etc.
  • This will build loyalty between you and your fans/followers

Engagement and Conversation

  • Engage thoughtfully with other flickr members
  • Conversation will spend the word about your department and The University of British Columbia

Help fans connect with you

  • Join a group where you can share photos on a common theme
  • Use key words in your title to enable the most search results
  • Fill out the "tags" with key words that relate back to your department and The University of British Columbia

Last reviewed shim10/24/2016 12:02:20 PM

Contact

Chris Guenard
Digital Channels Communications Coordinator
University Relations

The University of British Columbia
Okanagan campus
Tel: 250-807-9932
Email: chris.guenard@ubc.ca