Communications & Marketing Services
Your one-stop communications team for the Okanagan campus
University Relations provides a communications planning and consulting service to the campus community, and coordinates strategic communications for UBC’s Okanagan campus. Key activities include:
- contributing to UBC’s annual report to communicate with the community about the university’s accomplishments
- driving advertising initiatives to raise the profile of UBC’s Okanagan campus and enhance the university’s image on the local, national and international stage
- consulting with individual units to develop highly effective communications
- advising departments on advertising strategy
- developing other special projects to communicate the university’s activities, achievements and other developments (posters, brochures, feature websites, etc.)
We work with faculties and administrative units to develop consistent, integrated communications that promote your programs, advance the strategic goals of the Okanagan campus and reflect UBC’s position as one of the world’s leading universities.
In most cases, there is no charge for our in-house services. From concept to finished project, you benefit from an entire team’s expertise:
- Strategic project planning
- Visual design
- Marketing and advertising
- Storytelling and much more
What do we do?
Print (Posters, Publications & Brochures)
Posters for upcoming events, program recruitment, and more. Be sure to grab the attention of passersby for your event or announcement. Publications and brochures for programs, faculties, service-oriented units, and more…a small budget doesn’t have to mean boring design. Think outside the 8.5″ x11″ box!
Advertisements (Print & Digital Campaigns)
Ads for events, acknowledgments, faculty and staff postings…there are many reasons to publish an ad. You book it, we design it. Just make sure you give enough lead time for the publication’s deadline.
Themes & Visual Identities
Using a consistent design or concept can help brand your event, program or faculty. It gives a professional appearance and helps people easily identify what you’re advertising.
Using quality photographs in your project can mean the difference between mediocrity and excellence. When using our design services, you have access to our bank of general photos for your project. For photographs specific to your program or unit, it is a good idea to have them done professionally.
We work with a local photographer who sets up studio-quality, dynamic scenarios that capture the attributes of the program(s) being shot. Our designer will consult with you on your needs and be on site to direct the shoot.
University Relations partners with IT Services to assist in the design and development of websites using the UBC Okanagan’s WordPress content management system. Visit UBC Okanagan CMS.
Social Media & Digital Marketing
Communications & Marketing manages UBC Okanagan’s campus-wide social channels: Facebook, Twitter and Instagram. We partner with UBCO Studios on video content for the UBCO Youtube channel. Learn more about our social channels.
Digital screens provide a powerful and highly visible opportunity to communicate messages across campus. Promote events, programs, contests or campus updates. See Digital Signage.
Newsletters & Email
The Exchange (faculty & staff newsletter)
This twice-a-month e-newsletter highlights faculty and staff events, achievements and news. University Relations welcomes contributions. Visit The Exchange.
Global & Admin News Messages
Global and Admin News messages are direct emails sent on behalf of UBC Okanagan’s senior leadership to communicate time-sensitive, campus-wide messages. Learn more Global and Admin emails.
Available to all Okanagan campus faculty and staff promoting special events, or new developments such as programs or courses, University Relations has developed an online form to help all administrative and academic units deliver their message across campus. Promote your event.
For details on media releases and event advisories, visit Media Relations.