Social Media

Communications & Marketing provides digital marketing expertise and services in three areas — organic social media, paid digital advertising, and digital analytics.

Social Media

Our digital team manages UBC Okanagan’s campus-wide social channels:

We partner with UBCO Studios on video content for the UBCO YouTube channel.

For questions about social media, contact adam.eisenbarth@ubc.ca.

Digital Advertising

Communications & Marketing provides digital advertising services to faculties and departments across the campus. Campaigns are executed using a range of platforms including Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads and more.

For more information, contact adam.eisenbarth@ubc.ca.

Analytics

Analytics play a central role in understanding our audiences, and the effectiveness of communications strategies. Communications & Marketing provides support across the campus in tracking and interpreting web, social media, and campaign data.

For more information, contact tim.lynch@ubc.ca.


Social media guidelines for UBC Okanagan employees

Facebook, YouTube, Twitter and Instagram are some of the common social media services that UBC employees can use to connect with audiences.

Social channels provide an opportunity to advance UBC’s mandate to disseminate knowledge and build effective relations with the community through dialogue and academic freedom. However, they also have the potential to affect professional and organizational reputations.

Considering launching a new social media account?

Keep in mind the time that is required to manage these accounts, and the challenges of building an engaged audience. Typically, collaboration with existing UBCO social accounts will produce better results where possible. For the full set of social media guidelines for UBC employees, visit the UBC Brand website.

Inappropriate use of official and personal social media technologies

Inappropriate use of social media, either in an official or personal capacity, may be cause for disciplinary action. If you are unsure whether a communication is inappropriate, please consult with your manager, head, or director and refer to UBC’s Key Considerations for Social Media before you post. UBC shares your enthusiasm and supports your participation in these online communities. Before you get started, we ask that you review the guidelines on personal use of social media by UBC faculty or staff.

How to get started

Contact adam.eisenbarth@ubc.ca.